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Perfume Brand Launch Direction
A Signature Perfume With Your Name On It
Twelve weeks from now, your brand’s first signature perfume is released into the world.
12 weeks · One-on-one · 1 student per month
What you get
Four things you leave with
- 01
100% 1:1 Chief Perfumer Mentorship
No teaching assistants. Chief Perfumer Hyeeun Kim directs every step one-on-one through master apprenticeship.
- 02
First Product Development Included
Exclusive formula development and your first commercial finished perfume sample are fully included in tuition.
- 03
Manufacturing from Batch 200 Units
Zero MOQ burden. Connect directly to SCENTWIKI direct manufacturing lines starting from 200 units.
- 04
Guaranteed District Exclusivity
Only one person admitted per administrative district for atelier launch, protecting your local commercial market.
12 weeks, 4 stages
Twelve weeks, four stages
Each stage ends with something in your hands.
- Weeks 1–3
Perfumery Foundations & Business Brief
Explore raw materials and accords in an active atelier fragrance library by hand and nose, and define brand identity and target positioning.
You leave withBusiness Brief · Olfactory Scent Map
- Weeks 4–6
Exclusive Formula & Prototype No. 1
Refine your proprietary formula 1:1 with the chief perfumer through repeated smelling and iteration to craft your first finished signature sample.
You leave withExclusive Formula (100% IP) · Finished Prototype No. 1
- Weeks 7–9
Packaging, Compliance & Operations
Source bottles, caps, and boxes. Prepare cosmetic responsible-seller registration and complete workshop class manuals and margin sheets.
You leave withPackaging Specs · Regulatory Docs · Class Manual & Margin Sheet
- Weeks 10–12
Actionable Launch (Batch 200 or Atelier)
Activate batch 200 manufacturing on direct OEM lines or register your district exclusivity and hold your first class to launch live operations.
You leave with200 Finished Units Live or Exclusive Atelier Opening
About the program
Perfume Brand Launch Direction
This is not an academic theory school. Chief Perfumer Hyeeun Kim — who runs an active D2C niche perfume brand (scentwiki.com), a thriving studio atelier, and a direct OEM/ODM manufacturing facility (oem.scentwiki.com) — directs you 100% one-on-one. Master perfumery formulation, raw materials, finished product development, and regulatory compliance in 12 weeks, then launch your chosen path: [Perfume Brand Launch], [Exclusive Studio Atelier], or [Hybrid Scent Brand + Atelier].
Apply for this programProgram details
At a glance
- Duration
- 12 weeks, 1 in-person session per week
- Format
- 100% 1:1 Head Perfumer Mentorship
- Capacity
- Strictly 1 student per month
- Tuition
- List ₩20,000,000 → Limited-time ₩10,000,000 (Save ₩10,000,000)*Includes 12 weeks of 1:1 directing, signature finished perfume development, district exclusivity, and batch 200 OEM access. Zero payment prior to admission.
- Launch Paths
- Brand Launch / Exclusive Atelier / Hybrid Brand+Atelier (Student Choice)
- Selection
- Application (3 min) → Review (within 3 days) → 1:1 Interview → Admission
After the program
It does not end at week 12
Four kinds of support continue after you finish.
Manufacturing Connection
Your finished formula is produced on the SCENTWIKI OEM line from 200 units, and reorders run on the same line.
Operations & Online Sales Training
Class operations, customer care, and online sales setup, continued after you finish.
Atelier Observation
After the program you can still observe classes and customer care in the perfumer’s atelier.
Frequently asked
Perfume Brand Launch Direction FAQ
What applicants ask before the interview
Q.Can I apply with no prior perfumery or business experience?
A.Yes, absolutely. Because the program is 100% 1:1, we tailor everything from absolute beginners to experienced founders. In the interview, we prioritize your sincere motivation and passion over your past background.
Q.Can students freely choose between Brand, Atelier, or Hybrid?
A.Yes. All core formulation and product development are mastered equally. You choose whether to launch online D2C, open a local exclusive atelier, or merge both into a showroom hybrid model.
Q.What does "first product development included" mean?
A.It means raw material costs, formulation testing, and physical sample creation for your first finished perfume are 100% covered in tuition with zero hidden costs.
Q.How does manufacturing proceed after graduation?
A.Your completed exclusive formula is directly connected to SCENTWIKI factory lines, enabling small-batch production from 200 units without standard 5,000-unit factory MOQ barriers.
Q.How is district exclusivity guaranteed?
A.Upon admission, your desired administrative district is registered. We strictly reject applicants from your district and neighboring districts to protect your local business area.
Q.Can I manage this while keeping my weekday job?
A.Yes. In-person mentorship takes place once a week (weekends or designated weekdays), allowing you to safely start weekend classes and online sales while maintaining primary income.
12 weeks that end with your brand.
See you at the interview.
Nothing is charged before the interview.
One student per month. When this month's seat is taken, you will be assigned to next month.