# SCENTWIKI Academy (https://edu.scentwiki.com)

> SCENTWIKI Academy is a 12-week, 1:1 in-person perfumery program for launching a perfume brand or opening a perfume studio. One student is admitted per month, taught entirely by Chief Perfumer Hyeeun Kim.

## Key Facts

- Format: 1:1 in-person, 12 weeks
- Enrollment: one student per month
- Tracks: Perfume Brand Launch / Perfume Studio Startup (2 tracks)
- Tuition: list price KRW 8,000,000 → limited-time KRW 5,000,000 (first product development included, card payment accepted)
- Studio startup costs: discussed separately
- Payment timing: only at enrollment after passing the interview — no cost of any kind before that
- District exclusivity: studio-track graduates receive territorial exclusivity for their operating district (adjacent districts included). Confirmed districts are not published; overlaps are notified before the interview
- Eligibility: no perfumery experience required — the 1:1 curriculum starts wherever you are

## Selection Process (4 Steps)

1. Submit application — five minutes is enough; write your reason, not your résumé
2. Document review — reply within 3 days
3. Interview — in person or by video; no cost up to this point
4. Acceptance & enrollment — cost is discussed only at this stage

## Curriculum (12 Weeks)

### Perfume Brand Launch
- Weeks 1–4: Perfumery basics — aroma compounds, note structure, accord building, fragrance concentration
- Weeks 5–8: Signature fragrance development — design, blend, evaluate, refine
- Weeks 9–12: Branding & productization — concept and naming, bottle and packaging, cosmetics licensing guidance, manufacturing connection

### Perfume Studio Startup
- Weeks 1–4: Perfumery basics (same as above)
- Weeks 5–8: Class design & operations — curriculum design, demonstration, pricing, student care
- Weeks 9–12: Studio startup practice — costing and sourcing, licensing guidance for retail blending, space planning, confirming your exclusive district

## Instructor

- Hyeeun Kim — Chief Perfumer & CEO
- Certified Customized Cosmetics Compounding Manager (MFDS, Republic of Korea)
- A perfumer who runs her own D2C brand and OEM/ODM manufacturing infrastructure

## The SCENTWIKI Ecosystem

- Education: https://edu.scentwiki.com (this site)
- D2C brand: https://scentwiki.com
- OEM/ODM manufacturing: https://oem.scentwiki.com — graduates connect to small-batch production from 200 units (quoted separately)
- The place you learn and the place you produce are one

## Company Overview

- Company: Moyora Co., Ltd (모두모여)
- Brand: SCENTWIKI Academy
- CEO: Hyeeun Kim
- Founded: 2018
- Address: 4F, 36 World Cup-ro 3-gil, Mapo-gu, Seoul, Korea
- Phone: +82-2-324-0229
- Email: live@scentwiki.com

## Key Pages

- Home: https://edu.scentwiki.com/en/
- Curriculum: https://edu.scentwiki.com/en/curriculum/
- Perfume Brand Launch: https://edu.scentwiki.com/en/curriculum/brand-launch/
- Perfume Studio Startup: https://edu.scentwiki.com/en/curriculum/workshop/
- Apply: https://edu.scentwiki.com/en/apply/
- Application status: https://edu.scentwiki.com/en/apply/view/
- Graduates: https://edu.scentwiki.com/en/graduates/
- FAQ: https://edu.scentwiki.com/en/faq/
- Journal: https://edu.scentwiki.com/en/blog/
- About: https://edu.scentwiki.com/en/about/

## Frequently Asked Questions

**Q: Why only one student per month?**
A: Because the Chief Perfumer teaches all 12 weeks in person, one-on-one. The curriculum is built around a single student, so enrollment is capped at one.

**Q: Is there any cost before the interview?**
A: No. Payment happens only at enrollment, after passing the interview.

**Q: What does tuition include?**
A: 12 weeks of 1:1 teaching and the development of your first product (your signature perfume). Card payment is accepted. Studio startup costs are discussed separately.

**Q: How does district exclusivity work?**
A: When a studio-track student enrolls, their operating district is confirmed. From then on, no applicants are accepted from that district or its adjacent districts. The list of confirmed districts is not published.

**Q: Do I need perfumery experience?**
A: No. The 1:1 curriculum starts wherever you are. The interview weighs your reason for building a brand over your experience.

## Additional Resources

- Full curriculum details: https://edu.scentwiki.com/llms-full.txt
- Korean version: https://edu.scentwiki.com/llms.txt